Web Design

Belfast Web Design – from the ground up

Your Guide To Writing A Website Brief

Writing a website brief can be an essential part of the web design process. However, it can also be challenging. You’ll need to make sure you include the right information in your brief, and you’ll want to make sure that your brief communicates everything that it needs to.

Write About The Site’s Objective

What is the goal of your site? Are you trying to sell products? Are you trying to share information? Is your goal to entertain people? Every site should have an objective, and you’ll want to figure out what the objective for your site is.

Think carefully about what you want people to see when they visit your website. You should also consider what you want them to do. Are you hoping that people will read through your content or click on a call to action button? If you know exactly what your goals are, you’ll be able to work towards those goals.

Look At Your Competitors

Take the time to look at some other websites that are in your niche. How are they succeeding and how are they failing? In your brief, you should touch on the actions of your competitors. You should think about how you will differentiate your site from their site. You should also try to learn as much as you can from your competitors.

You can’t ignore your competitors entirely. After all, they will have a direct influence on the success or failure of your site. However, you shouldn’t build your site around your competition either. Take a quick look at what similar sites are doing and make a note of it in your brief.

Plan Out Your Project

Building a site can take time, especially if you’re planning something that’s a little more complex. You’ll want to take some time to plan this project and set up a general timeline. When do you think that your site will be completed by?

If you don’t have a schedule, building your site could wind up taking you quite a bit of time. If you set up a schedule and stick to it, you’ll be able to plan things out perfectly and get everything taken care of with time to spare.

Include Information On Your Target Audience

One of the most important things you should be including in your site brief is information on the people that you’re designing your site for. What kind of people do you think will be visiting your site? What kind of information do you have about that demographic?

Having plenty of information about your target audience will allow you to create a site that will appeal to the demographic you’re wanting to target. Don’t just build a site and hope for the best. Your brief should talk about your target audience and your plans to reach them.

Think Of A Brief As A Business Plan

If you were launching a new business, you would want to put together a business plan before you got things off the ground. You’re doing the same thing when you write a website brief. You’re taking some time to consider the needs of your site before you start the design process.

A site brief doesn’t have to be as in-depth as a business plan would be, but it should contain a lot of the same information. Make sure that your brief is extensive; you shouldn’t leave out important information when you’re putting it all together.

Belfast Web Design Basics

As long as you know what to include in a website brief, you should be able to finish your brief with minimal issues. Keep this advice in mind and work to create a brief that will help you build a terrific site.